Search Engine Marketing Basics for Blogging Authors

All bloggers know that a well-written, entertaining, and focused blog can generate huge volumes of traffic from visitors. Blogs should be focused and centered on a topic and other related issues.  As a non-fiction author, you can blog about your topic and related issues.  As a fiction writer, you can blog about being a writer; writing, publishing, and marketing books.  You can also blog about a theme central to your works of fiction; crime, sexual exploitation of women, or romance.

Search engine marketing is the process of getting your blog and its content high-ranking in several search engines for your keywords. This would enable your content to generate more visitors to your site from SERPs or Search Engine Results Pages. Attention-grabbing content titles and sites help users to feel compelled to click on your link in the search engine results pages and visit you.

Search engine marketing needs a blog that is optimized for search engines. This is a blog that can display a configuration setting that makes it look interesting to search engine spiders. In turn, the spiders will visit the site and look at your content. After doing this, the spiders then pick up significant keywords, which determine the characteristic of your page. The content returns to the search engines for being indexed.

Enhancing Search Engine Marketing

Blogs generate content that contains significant information and links. In the past, search engines favored major news web sites; they were the sources for the newest content. Blogs have outpaced several media outlets online due to their capability to deliver and publish fresh information to the public faster.

The key in getting noticed more by the search engines is to publish faster. Because search engines look for the freshest, high value, and relevant information, it is important for you to publish frequently. This would get your blog more visits from major search engines and others.

Blogs have a natural relationship with search engines. Because blogs are search engine magnets, the search engine spiders will visit your blog often if they detect an update from it. The content of your blog does not have to wait for months before getting into search engine result pages but instead, your content will be displayed in a matter of hours or days.

It is important to know what the search engine can do for your blog. Blogs should be frequently updated to allow the search engine spider to visit you often, since they are normally programmed to visit your blog as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

Blogs are designed to meet the demands for search traffic and search engines. Blogs are also significant in their niches and are considered the best sources of the most up-to-date information online. Blogs can be keyword optimized. Keyword optimization helps blogs achieve high rankings in search engine results. Distributing the keywords evenly throughout the content can also help your blog rank easily on search engine results.

Compared to web sites, blogs are also text-rich publishing tools. This only means the code used by blogs is light weight. This makes your blog's content highly visible to search engines. Search engine spiders can visit your blog frequently and crawl over your content faster because of greater clarity. This clarity provides a vivid interpretation of the content of your blog.

Here are some examples of effective search engine marketing from my blog:  (each user's returned results may vary.  However, I should be top ten)

Google search keywords:

"book proposal template"
"publicizing your book"
"how authors use twitter"
"list of vanity publishers"
"problems with lulu"
"how to create an index"
"how to format a fiction manuscript"
"how to make writing flow"

Do you need help getting started with blogging as an author?  I offer private coaching for a fee.

Email me: thepublishingguru at gmail dot com