Tuesday, November 13, 2012

Does Book Promotion Really Work?

Connie Wilson
 Author Success Story

Frequently, perspective clients ask me if book promotion really works. Today, I received an email from a recent client, Connie Corcoran Wilson, sharing her success story with me. She says, "I/we/you drove "Hellfire & Damnation II" to #8 in Free downloads on Amazon genre fiction at 1 p.m. on Oct. 28 and #232 for all books." While I recognize that my promotional efforts were not solely responsible for her success, I am grateful to her attribution to me as a part of her team. I congratulate Connie on her focus and determination!

New authors should understand sending out one press release is not going to automatically generate a following. It takes repeated exposure using multiple rounds of various kinds to keep your material in front of the public. Over time, this develops a readership. Major corporations spend millions of dollars a year to promote goods and services to the public with multiple strategies. You see the brand over and over. Repetition works! Self-published authors may not have the budget of major corporations. However, successful marketing requires repeated exposure.

I desire to help self-published authors create exposure for their books using a variety of sources. I am passionate about making book marketing affordable for everyone. Some have more success than others. However, authors dedicated to long-term repetitious book exposure strategies become the most successful. Connie Corcoran Wilson is doing what it takes!

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