Sunday, July 19, 2009

Lessons From a Book Gone Wrong

By Lynne Klippel

A couple of weeks ago I was asked to review and endorse a new book.

Sadly, I could not.

The book did not have enough content to be worthwhile. At less than 45 pages, the majority of the information was readily available for free from other sources and there was little that the author added personally. It was written in list format, with sparse text. The author had many opportunities to expand the information but did not. Yikes!

Call me picky, but if I am going to shell out money for a book, I want to learn something from it, be entertained, or least be challenged with a fresh idea.

Unfortunately, many people are jumping on the author bandwagon a little too fast, creating books that do not represent them well in the marketplace.

If you are going to go through the work and expense of writing and publishing a book, please ensure that it really is a good book.

Do so by following these standard steps:

  1. Create a solid vision and marketing plan.

  2. Know what your readers really want and need.

  3. Create a book blueprint so that your content is well organized and makes sense.

  4. Give your best in your book. Ensure that your readers get useful information, not just teasers to hire you.

A book can be a fabulous marketing tool for any business. However, a poorly done book gives you a bad reputation that is hard to overcome.

Make YOUR book shine and you will reap the rewards.

Want to create a successful book? Discover 8 book marketing blunders that you can avoid. Grab your free ecourse at Lynne Klippel is a publisher, author and book shepherd who specializes in helping authors write business building books.

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