Sunday, July 19, 2009

The Bullets Every Author Needs

By Lynne Klippel

Whether your book is published, half-way written, or just in the visioning stage, this brainstorming technique is certain to be beneficial in many ways.

Set aside 30-45 minutes and get rid of all distractions. Turn off your email and instant messaging, let your machine answer your phone, and ask your loved ones to give you some uninterrupted time.

Grab a piece of paper or open a fresh document on your computer. Select the method that allows you to write quickly and easily.

Tell yourself that you are going to focus and write a list as quickly as possible.

This will alert your brain and put it on notice to produce it's best thinking.

Then, quickly, write down 10 benefits readers will get from your book. Write them in a bulleted list, just one phrase or sentence. Don't worry about spelling, grammar, or repetition. Focus on writing quickly.

Write 10 more. Then, do 10 more.

Keep writing until you find that you can't think of another thing.

You want to have a minimum of 25 bulleted benefits but 50 is even better.

When you're feeling complete, congratulate yourself on your efforts.

Next, start to organize and edit your bullets. You will find some that repeat, some that sound blah, and some that are fantastic. Polish this list until you love it.

You will use this bulleted list in many ways, including:

  • Keeping on track in your book by ensuring all the bullets are included in the text

  • creating compelling copy for your back cover

  • giving it to your web designer for use in your website copy

  • using it to create any marketing materials like press kits, flyers, or postcards

  • pulling out 3-5 bullets and creating an article to post in on-line article directories

  • developing a teleclass or live seminar with some of the points

  • writing press releases and media pitches

  • crafting blog posts

  • etc, etc, etc

As you can see, there are many, many ways to use this list of bulleted benefits of your book. Doing this exercise is fun, energizing, and extremely practical. Plus, it reminds you to keep the focus on your serving your reader and creating a book that provides lasting value to everyone who reads it.

Want to create a successful book? Discover 8 book marketing blunders that you can avoid. Grab your fre.e ecourse at Lynne Klippel is a publisher, author and book shepherd who specializes in helping authors write business building books.

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