Tuesday, January 17, 2012

How to Get Targeted Prospects from Facebook Advertisements

Image by http://goo.gl/aH5Wa

Facebook allows you to connect and find new friends and associates, it also allows you to promote your book through various types of Facebook advertisements. These are not free advertisements, however it is very affordable.

First, there are two options when it comes to how you pay for the advertising. You can purchase clicks, which is known as CPC advertising, or buy impressions, which is known as CPM advertising. Most advertisers will likely choose CPC, since this means that the advertisement attracted the prospect enough that they actually clicked on the advertisement. With CPM, you can’t even really be sure that your advertisement is noticed.

One of the nice things about advertising on Facebook, however, is that the ads can be highly targeted to your desired audience – by gender, age, interests, location, and many other variables. If you don’t believe this, just login to your own profile, and on the right-hand side of the page, under friend suggestions, look at the advertisement there. The chances are very good that it relates to you in some way.

There are those who haven't experienced good results from Facebook advertising. However, this is often simply because they are not targeting the right audience. It may take a bit of trial and error to get the results you want, but when you find the right ad, for the right market, the results are astounding.


  1. Facebook ads got my attention some time ago and I researched them. If you use them along with a Facebook fanpage I do believe they can be highly effective, though I haven't tried them yet. But thank you for the post!

  2. Facebook ads are certainly one of the more affordable options for people and businesses. Do you think it's important where the ad leads to though?

    Facebook offer discounts to links within Facebook (to an author page), and i certainly see the benefits this offers to the author too. Rather than get them to an amazon page, for example, and get one purchase off them (maybe) you can sign them up and get the chance to speak to them often

    What's your preference? Link to FB author page, or to an external site/book??

    Matt (Turndog Millionaire)

  3. Jane,

    Are we long lost relatives? Testing Facebook ads with a small, controlled budget is one of the benefits. Thanks for the comment!

  4. Turndog,

    I like linking to an FB page. Building your platform is the ultimate goal. You can have links on your FB page for people to order the book.


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