Press Release Creates 4.4 Million Media Impressions in One Week

This week I sent out the following press release.  So far, responses expressing interest will generate more than 4.4 million media impressions.  Why do you think the response was so great?

Plan to Party Revolutionizes Holiday Entertaining

The founders of party planning blog, partybluprintsblog.com, are releasing their new book, Plan to Party, October 1^st, from Yorkshire Publishing, everywhere books are sold. 

Finally, a book puts the power of practical, tried and true, advice and practices in the palm of the reader’s hand in the form of a Plan to Party.  This step-by-step approach to entertaining removes the mystique and fear by boiling down the fundamentals of entertaining into a straightforward, easy-to-execute plan, empowering the reader to host a party that will stand out from the pack this Holiday season.

The authors have been featured on: CBS, MSN.com, Yahoo.com, Goodhousekeeping.com, Chicago Tribune, MoneyTalksNews.com, and AM New York.

“We are thrilled to bring our revolutionary approach to entertaining to a broader audience.” - Elizabeth Mascali and Dawn Sandomeno

Chock full of detailed, useful DIY information, this 280-page full color tome is sure to be a staple in everyone’s home from the soon-to-be bride to the experienced host. Designed to make hosting parties less stressful, easier, and more enjoyable, this book delivers a feast for the reader’s eyes and table.

Some potential interview or article ideas the authors can provide are:

1. Removing Common Barriers to Entertaining
2. DIY Party Planning with Quality
3. Defining Your Entertaining Style
4. Party Related Time, Money, and Stress Management
5. Creating High Impact Party Looks for Less
6. Party Planning with Fresh Natural Foods

With all the information and inspiration at the reader’s fingertips, they’ll feel like they just got the inside scoop from their best girlfriend who hosts the best parties. Understanding how to build a strong foundation provides the reader freedom to entertain how they want and when they want.  They can follow one of the four included comprehensive Party Plans or draft their own.

The authors, Elizabeth Mascali and Dawn Sandomeno, are the founders of Party Bluprints Inc. and the wildly successful party planning blog, www.partybluprintsblog.com. Their blog is a wealth of information for hosts new to the themed party scene, as well as those who have been hosting parties for years. The blog and book reflect years of research, knowledge, and feedback on parties that will not only wow your guests but avoid breaking even the most modest budget.

For those in the media who would like a pre-press look at this exciting new title, an electronic review copy is available now – with a physical copy to follow.