A game I play: Go to a bookstore or library and look only at titles. Don't allow yourself to pick up the books. Write down the titles of the books you want to physically pick up. When you have ten or more, go home and analyze what works for you. That's bound to be a good title.
I love this post. As writers we also have to be marketers - we market our words to agents, editors, the money guys at the publisher, and to our readers. We also have to market our work in progress to ourselves, so we will stick with it until it is finished - honed to the shiny best it can be.A good title can do all of that.
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