If you produce any considerable amount of writing, you'd know the importance of having reliable references. From up-to-date style guides to accurate reference books to finely-tuned writing software, those sources of information can help shape the overall message that your writing delivers.
Take all that information, process it and spit it out in the form of sentences, paragraphs and sections that ably convey your message. That's what you do when you write - condense all that input and throw in your own ideas.
Ever heard of garbage-in, garbage out? That's usually an apt description for your writing process. If your sources are crap, then any conclusions you draw from them should be similarly flawed. For this reason, it's crucial to draw your research from authoritative and reliable sources.
First-hand information. As much as possible, try to source your supporting data from their first-hand sources, rather than relying on regurgitated blog posts, Wikipedia or tangentially-related materials that use them in their arguments. While those sources can be accurate, they could have interpreted it incorrectly. It's up to you to seek out the unadulterated truth.
Debatable conclusions. Just because it's published work doesn't automatically make it right. Tune in with your own filters and decide whether the information warrants additional proof (i.e. it's a claim, rather than proven fact). If it does, pursue the lead further.
Establish the credibility of your sources. Even first-hand information may have been produced by unscrupulous sources, so make sure to know who you're drawing the data from. Naturally, the better the source's credentials, the more authoritative it should be.
Double-check facts. There's always two sides to a story, so it pays to double-check everything. That way, no contradictory information creeps up at you later.
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